01 — Colour
Two surfaces. One accent.
Every page is built on one of two surfaces. Ink for authority, Paper for reading. Ochre is the single accent; it appears on CTAs, stat numbers, and active states only.
02 — Typography
Two fonts. No others.
Space Grotesk carries all display, heading, and body text. Geist Mono is used exclusively for eyebrow labels, codes, specs, and technical metadata. Never mix them with any other typeface.
Display XL
Space Grotesk 600 · 64px · −0.03em
Display L
Space Grotesk 600 · 48px · −0.025em
H1 · 40
Space Grotesk 600 · 40px · −0.02em
H2 · 32
Space Grotesk 500 · 32px · −0.015em
Body · 16
Space Grotesk 400 · 16px · lh 1.55
Eyebrow
Geist Mono · 11px · 0.22em · CAPS
Mono label
Geist Mono · 10px · 0.18em · CAPS
03 — Brand mark
The geometric R.
The R mark is the sole iconographic element. It is built from geometric planes, not curves. It does not represent recycling; it is the company initial made structural. Never use leaf, globe, or recycle iconography.
On Ink
On Paper
On Ochre
Minimum sizes
Clear space rule
Maintain clear space equal to the cap-height of the “R” on all four sides. No other graphic elements, text, or imagery may enter this zone.
04 — Lockup and logo variants
Mark and wordmark combined.
The primary lockup combines the geometric R mark with the wordmark and INDIA sub-label. Three logo families are available: the geometric wordmark, the script-style ink wordmark, and the horizontal lockup. Each exists in an Ink (dark) and Paper (light) variant.
Horizontal lockup
Geometric wordmark
Ink wordmark
Also works on Sand
R mark
05 — Voice
Plain, specific, confident.
Copy reads like a well-prepared vendor presentation: specific numbers, verified certifications, and active verbs. It does not read like a pitch deck.
Avoid
- Passionate about recycling
- Mission-driven organisation
- On a journey to sustainability
- Empowering eco-friendly choices
- Best-in-class solutions
- World-class infrastructure
- We are committed to...
Use instead
- 12,400 tonnes processed annually
- Six divisions, one supply chain
- ISPM-15 certified. Certificate per consignment
- Packaging that performs. Then composts.
- Plastic waste, transformed into infrastructure.
- 400gsm uncoated. Matte laminate.
- Resycal recycles 12,000 tonnes of...
06 — Buttons
Three variants. No rounding.
All buttons use 0px border-radius, 2px borders, and a solid offset shadow on primary CTAs. Button text is Space Grotesk 600, sentence case. Mono caps only for purely technical actions like export commands.
07 — Rules
Hard constraints.
No rounded corners
Buttons, cards, inputs, images. All sharp 90° corners. No border-radius anywhere.
No leaf / globe / recycle
The R mark is the only iconographic element. Generic eco icons contradict the brand.
No em-dashes
Use commas or periods. Em-dashes feel editorial; this brand is operational.
No exclamation marks
Confidence does not need exclamation. Period.
No Title Case headings
Sentence case only. "Six divisions" not "Six Divisions".
No saturated greens
No #22c55e, no kelly green, no lime. The brand colour is Ink, not "eco".
No gradients
Flat surfaces only. Gradients soften edges; this brand is hard-edged.
No drop shadows on UI
Solid offset shadows only. Drop-shadows read as generic SaaS.
Two fonts only
Space Grotesk + Geist Mono. No Inter, Helvetica, Roboto, or any other.
No "tonnes" variants
Always "tonnes". Never "tons", "MT", or "metric tonnes".
08 — Company
[Set].
Edit at Settings / Organization. All artifacts regenerate immediately.